Google Optimization

Google Optimization

10 tips  to consider optimizing your site before sending it to Google. Following these tips can get Google to record better your website.

1. If your website has the Welcome screen,
make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site “traditionally” because Google can not read Flash pages and therefore can not access the rest of the site.

2. Sure not to have broken links.
Sounds pretty obvious. But it’s impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.

3. Check the labels TITLE
The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.

4. Check the META tags
Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.

5. Check ALT tags
ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.

6. Check your frames (frames)
A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.

7. Have you got dynamic pages?
It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages … when the momentum is not necessary.

8. Regularly update
This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.

9. Robots.txt
This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL’s that do not want to be indexed (login page, file folders, etc.).

10. “Cahe Cache or not?
Google maintains a cache of some pages to have a faster access to them. Some webmasters prefer not to be cached, or Google cachee our pages all we have to do is place the following META tag between the heads:
* META NAME = “ROBOTS” CONTENT = “NOARCHIVE”
* With that prevent robots from caching and archiving our pages.